![]() CNN/Maggie Hiufu WongĬNN reached out to Guan Sheng Yuan but the company wouldn’t offer a comment about their product. Some North Americans compare White Rabbit's size, texture and consistency to that of Tootsie Rolls. Since then, White Rabbit has been a mainstay of Wanderlust’s ice cream lineup and is regularly sold out in their webshop.īut the story of a bestselling ice cream is about way more than taste – it’s about the Chinese diaspora, the power of nostalgia, and adorable, eye-catching branding. ![]() And that’s when she realized she had a phenomenon on her hands. Soon after Borlongan posted that photo, people were driving to Wanderlust from all over California. And when Chinese people began emigrating all over the world, their love for the white, creamy candy went with them. The candy, first manufactured in Shanghai in the 1940s, is known for its iconic red-white-and-blue packaging and beloved by kids all over China. ![]() When ice cream maker Adrienne Borlongan first experimented with a White Rabbit flavor, she thought it tasted like “cheap vanilla.”Ī few weeks after adding it to the rotating lineup at her Los Angeles shop, Wanderlust Creamery, visitors were about as meh on it as she was.īut when Borlongan posted a photo of an ice cream cone wrapped in White Rabbit-branded paper, word quickly spread on social media. ![]()
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